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		<title>There are rewards and there are rewards</title>
		<description><![CDATA[Today, Social Media Examiner explored how to create a viral sweepstakes with Social Media.  Although this is useful information, what I have found is that these kinds of campaigns leave me feeling both resentful and foolish. You know the kind of campaign I&#8217;m talking about: &#8220;Post about us on Twitter by saying, &#8216;I&#8217;m pandering for [...]]]></description>
		<link>http://www.cephasmedia.com/there-are-rewards-and-there-are-rewards/</link>
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		<title>The difference between sales and customer service</title>
		<description><![CDATA[I got a call last week from a local car dealer saying they were looking for our make and model of car to sell used.  “If you could make a profit by selling us back your car, would you do it?” And if I could make a profit, well then, why not? Of course it [...]]]></description>
		<link>http://www.cephasmedia.com/the-difference-between-sales-and-customer-service/</link>
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		<title>A Saturday experiment</title>
		<description><![CDATA[I am, according to research by Dan Zarrella whom I respect, posting this blog entry at the very worst time of the week! It&#8217;s also a terrible time of week to be posting on Twitter.  According to Crowdbooster, I should be posting this on Tuesday at 6:00 pm. So this is an unscientific experiment: what [...]]]></description>
		<link>http://www.cephasmedia.com/a-saturday-experiment/</link>
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		<title>Tips for posting a YouTube video so people can find it</title>
		<description><![CDATA[So you’ve made a video about your business and organization to post on YouTube. It’s a sensible decision.  After all, YouTube is the second largest search engine out there after Google, and something posted on YouTube can be referenced again and again.  A recent study shows that a video posted on YouTube retains its influence [...]]]></description>
		<link>http://www.cephasmedia.com/tips-for-posting-a-youtube-video-so-people-can-find-it/</link>
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		<title>Tips for starting a Twitter feed off right: Grow patiently</title>
		<description><![CDATA[At long last, we’ve come to the final in this series of posts on starting a Twitter feed, based on a Tweet I wrote eons ago in Twitter time.  The tweet (with links to the posts) was:Starting a #Twitter feed? Follow graciously. Interact generously. Share consistently. Grow patiently.  “Grow patiently” probably seems like a no-brainer; after all, things [...]]]></description>
		<link>http://www.cephasmedia.com/tips-for-starting-a-twitter-feed-off-right-grow-patiently/</link>
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		<title>Tips for starting a Twitter feed off right: Share consistently</title>
		<description><![CDATA[I’m writing a series of posts based on a Tweet I wrote.  The tweet was this: Starting a #Twitter feed? Follow graciously. Interact generously. Share consistently. Grow patiently. Previously, I posted about some questions to ask yourself before starting a Twitter feed for your organization, and thoughts on following graciously and interacting generously. Now, a few words about sharing consistently. The verb here is [...]]]></description>
		<link>http://www.cephasmedia.com/tips-for-starting-a-twitter-feed-off-right-share-consistently/</link>
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		<title>Tips for starting a Twitter feed off right: Interact generously</title>
		<description><![CDATA[I’m writing a series of posts based on a Tweet I wrote.  The tweet was this: Starting a #Twitter feed? Follow graciously. Interact generously. Share consistently. Grow patiently. Last week, I posted about some questions to ask yourselfbefore starting a Twitter feed for your organization and thoughts on following graciously. Today I want to talk about interacting generously. As [...]]]></description>
		<link>http://www.cephasmedia.com/tips-for-starting-a-twitter-feed-off-right-interact-generously/</link>
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		<title>Tips for starting a Twitter feed off right: Follow graciously</title>
		<description><![CDATA[I’m writing a series of posts based on a Tweet I wrote last week.  The tweet was this: Starting a #Twitter feed? Follow graciously. Interact generously. Share consistently. Grow patiently. Monday, I posted about the questions to ask yourself before starting a Twitter feed for your organization—or how to adjust if you’ve already started one and don’t know [...]]]></description>
		<link>http://www.cephasmedia.com/tips-for-starting-a-twitter-feed-off-right-follow-graciously/</link>
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		<title>&#8220;I finally got a Twitter account&#8230;Now how do I use it?&#8221;</title>
		<description><![CDATA[I wanted to write a series of short posts based on a Tweet I wrote last week.  The tweet was this: Starting a #Twitter feed? Follow graciously. Interact generously. Share consistently. Grow patiently. But I realized before I wrote those, I had to write something about why anyone should have a Twitter feed at all. Just [...]]]></description>
		<link>http://www.cephasmedia.com/i-finally-got-a-twitter-account-now-how-do-i-use-it/</link>
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		<title>I love LinkedIn</title>
		<description><![CDATA[I&#8217;m not ashamed to admit it. I have fallen in love with LinkedIn. I&#8217;ve known him forever, but he always seemed to only be the serious older brother of social media, a total square.  I&#8217;d go to him when I needed career advice, but for a good time, I&#8217;d go with the other guys.  You know, [...]]]></description>
		<link>http://www.cephasmedia.com/i-love-linkedin/</link>
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